Lets be happy and make everybody around us happy

Happiness sometimes is within you however sometimes external conditions makes us feel sad,  nervous and unhappy with ourselves. We try to find happiness by being with people we like, various entertainments, reading, following hobbies and PRAYING.
If we pray to GOD it gives us inner peace and great amount of happiness than any other activity.
The more we pray the lesser we become dependent on external simulators for happiness. Praying gives us an inner strength to be calm and composed with a balanced mind.
Its difficult focus on GOD in today's fast moving and world with too many distractions, however its easier because it has to be done at a time early in the morning with the rising sun.
I do it everyday, which keeps me full of positive energy throughout the day!

Creating a Value Proposition for a product or a service

Value proposition quantifies the benefits of a product or service and correlates these benefits wit the unmet needs of customer across the value chain.
So the benefits could be for your direct customer or his customer or the end user, depending the level of your product in the value chain.
Putting up a proper value proposition justifies selling a product at a particular premium price. I think its also important to incorporate such features in your product which meet or support in meeting all or some of the following:
1. Mandatory Regulations of health and safety
2. Environmental Standards
3. Shows significant Enhancement in Performance of a product
4. Resolves a long persistent problem
5. Reduces overall cost of a product etc.

Bigger challenge lies in demonstrating benefits of your product to your customer. For B toB market this is not easy as the products cannot be advertised. They are sold in one to one meetings with customers.
Every customer has a different end product and different technical demands to have a one common product or solution.

VP  must be developed keeping in mind the end user's requirement. A product must be developed keeping in mind the at least three needs of customer, else the product might end up being a generic product.
Happy value selling!

Differentiating yourself in the market!

How do a Product Manufacturing company in the verge of stagnant market growth differentiate itself?

Creating new markets by new product or service, enhancing  margins by selling improved properties and attributes at a higher price, improving productivity at the customer's process, timely delivery of the product or service.

How to quantify the benefits of such efforts?

The sales of that products in focus needs to be tracked and the associated revenue or margins could be derived.

Its more challenging when a product becomes a commodity even if the market is growing. In such case its important to improvise on the existing product relvant to customer unmet needs quite regularly. Or differentiate yourself by providing addon services along with the product. These services should be aimed at

Take example of cement which is commodity with always growing market.

There is no substitutue for cement. However competition is fierce.

Demand keeps on increasing as housing  is a basic need of an individual.

However product which are not directly linked to the basic needs require a marketing push in the market till the product is  grows and well accepted.

 The Raw material suppliers should focus on getting their RM specified in application which are bsic needs of life to grow his market at a sustainable and faster rate.

Innovative Business Model for Growing your customers

Whether you are selling a product or a service, you need to differentiate yourself to fetch a higher value and subsequently better margins for your your products or services. Given Any business value chain, organisations normally initiate projects
with their customers who are  one or two steps above them to push their products or services.
In the present age with opening up of global economies and price competitive markets, one needs to have a different approach to create market growth as well as create value for its products.
For multinational corporations the job becomes easier, as they can easily rope in their commercial successfull business model for  applications.
Gathering information and Executing it  is always the key in making such value propositions with global customers.One needs to have a good solid customer customer rapport and should be ready to engage customers in value added activities, then only the customer would look at a company which is always eager to support, share and buildup new products and services.
Its also important to have a  top management lining up resources dedicated to specific growing market for a particular sub segment. Once the segment is decided it easier to identify key opportunities.
End result is the value propositions on various opportunities in the segment.
Value proposition once sold to a customer mostly results in winning a project.

Big challenge exists for Suppliers at the bottom of the value chain as they need to understand the value being added at each stage of the value chain. By this way they create a new product which caters to various needs of different value chain partners.
For a supplier its important to work as team with joint development programs with their customers and their customers customer.
Winning is habit and needs to developed and nurtured in a methodical way by creating case studies for WINNING WITH CUSTOMERS.